Direct Mail

5 Habits of Highly Effective Direct Mail Ads

Direct mail marketing can do a lot for you if you follow these guidelines:

• They’re simple A marketing piece has to get someone’s attention. Simple headlines work best.
• They’re timely Do you have a timely message for your customers? Use it.
• They’re printed on both sides Your Ad has two sides. Use them. Remember to keep it simple.
• They’re attractive That way, it might hang on the customer’s corkboard or desktop as a reminder to visit you.
• They’re measurable Ask people to present the ad at a tradeshow for a special discount, add a unique extension to the phone number for tracking purposes and use the card as a mail back postcard.

4 Ingredients of Direct Mail Marketing that Sells

• Attention Think about the biggest benefit your product or service can provide and dramatize it.
• Interest Now that you’ve got your customers’ attention, hold their interest with details about what you’re selling –in short, simple sentences.
• Desire Give your customer an opportunity to imagine what it’s like to own and use your product, using pictures and/or detailed descriptions. Focus on benefits rather than features.
• Action Don’t forget to ask for the order. Give a compelling reason to reply or place an order within a reasonable timeframe for the best lead generation results.